Gamification: How and Why It Will Help Build Your Business
Tom Wilde, March 16th 2022

What is gamification in recruitment?

Gamification is the application of game-based elements in non-game related contexts. Gamification in recruitment is getting more and more popular, with employers seeing the value in the pre-employment assessments. Created by a team of neuroscientists, cognitive psychologists, organizational psychologists, data scientists, game designers, and recruitment experts, gamified assessments are the most innovative format of psychometric testing out there. Gamified assessments allow you to make your hiring decisions based on science rather than bias. By focusing on soft skills, ambitions and potential, gamification allows you to objectify your hiring process and focus on what matters.

Why it's better than traditional recruitment methods & assessments

Traditional psychometric tests, such as personality questionnaires have shown some fundamental problems, negatively impacting hiring decisions, that gamification solves:

No room for social desirability and trainability. 

Games inhibit people from decoding and identifying socially desirable results and focus on revealing unconscious behaviour more than focusing on the outcome. 

Provide data-backed and objective insights to start hiring for potential. 

Games stimulate as well as measure both unconscious and conscious behaviour. 

Eliminate cultural bias. 

There is no room for (cultural) bias as the communication is done via a game instead of through using a lot of text and places emphasis primarily on revealing both conscious and unconscious behaviour. 

Leads to improve candidate experience. 

Gamified assessments create an environment in which the candidates do not feel like they are being assessed, thus reducing the feelings of test anxiety. This makes the experience not only more enjoyable but also has the potential of reducing application drop-out rates. 

Allow you to collect insights that are actually determinants of future job performance.

Games allow you to collect insights about candidates that actually are proven to be predictive for hiring success. Such as cognitive abilities, personality and behaviour of individuals.

How does gamification help with diversifying the talent pool and teams?

Gamification in recruitment is getting more and more popular, as it has slowly proven its business case. It’s a great method to debias your hiring decisions, ensure equal opportunities and improve diversity, while simultaneously providing a revolutionary candidate experience and boost your employer brand.

Diversifying talent pool.

Firstly, within the validation studies, all games are tested for possible effects of factors of demographics, such as age, gender, educational-, or cultural background, to ensure that the games provide a fair assessment that is not influenced by these factors.  As a result, leading to fair hiring practices and equal opportunities in hiring. This can be characterized by the effort to (i) evaluate all applicants equally and (ii) based on the same information, i.e. insights gathered from the gamified assessments. If you truly want to increase and diversify your talent pool - dig deeper into soft skills, look at the potential and ambitions of candidates coming from objective unbiased insights rather than insights based on resume or cover letter based screening. It is exactly at this moment that your talent pool will start increasingly expanding and consist of diverse, skilled candidates that are going to help you make your business a success.

Creating diverse teams. 

Startup teams fail without neurodiversity, however, revealing how neurodiverse your team is can be a challenge - simply because you can’t look into someone’s head. Startups become scaleups because of their people (people are what determine your success and company growth). To create a winning team, it’s important to be aware of your team composition, not only on a demographic level but also when it comes to neurodiversity. After all, team composition can make or break your growth.

How Equalture’s gamified assessments can help you build successful teams

Startups become scaleups because of their people. Your people determine the growth and success of your company. If your teams fundamentally lack some of the crucial neurological traits, you will face some serious difficulties on your way to scaling your dream. That’s why neurodiversity is key. And that’s why you should always be aware of your team composition.  Here at Equalture, we develop gamified psychometric tests that help you objectively reveal your hiring needs to make hiring decisions that are future-proof (Check out our games library here). If you would like to learn more about how Equalture’s gamified assessments can help you, you know where to find us! :)  


Anete is the Content Marketer and Unbiased Hiring Guru at Equalture. Writing content to educate the world about dangers of biased recruitment is her true passion. Next to writing content, she also creates awesome visuals which make bias in recruitment understandable to anyone. 

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