Marketing Manager - Demand Generation

Demand Generation Marketing Manager - SaaS Startup

London Office - 3 days a week

Leading on demand generation campaigns and inbound marketing strategy 🚀

£55,000-£65,000

Have you got a track record of driving growth of a startup/scale up by implementing strategic marketing initiatives focused on generating inbound leads and nurturing prospects?

Can you also tell a story of:

💥 Developing and executing a variety of demand generation strategies in the SaaS world like newsletters, emails, webinars and events?

💥 Managing HubSpot activity to build and optimize automated workflows, lead scoring models, and email marketing campaigns?

💥 Collaborating with a sales team to align marketing efforts with sales objectives? Understanding their pain points and helping them achieve their goals?

💥Taking the lead on analyzing campaign performance metrics and provide actionable insights to improve ROI?

Then I want to hear from you!

As the Demand Generation Marketing Manager in this SaaS startup, which has received millions of pounds of investment recently, you will play a pivotal role in driving the growth and success of the company through strategic demand generation initiatives. You will be responsible for developing and executing multi-channel marketing campaigns that generate high-quality leads, increase brand awareness, and drive revenue growth.

The ideal candidate is a strategic thinker with a proven track record of success in demand generation, strong analytical skills, and a passion for driving measurable results.

Key Responsibilities:

• Develop and execute comprehensive demand generation strategies to drive qualified leads and pipeline growth.
• Create and manage multi-channel marketing campaigns, including email marketing, content marketing, webinars, social media, and digital advertising.
• Collaborate with cross-functional teams to develop compelling messaging and content that resonates with target audiences.
• Utilise marketing automation platforms to optimise lead nurturing workflows, lead scoring models, and segmentation strategies.
• Analyse campaign performance and marketing metrics to track ROI, identify trends, and optimize campaign effectiveness.
• Stay informed about industry trends, best practices, and emerging technologies to continuously improve demand generation efforts.

A key legacy of this role is developing and executing demand generation strategies to support the sales team. However, we want someone to come in and guide us with hosting events/webinars, being savvy with our social media, create engaging collateral and grow the marketing function.

What experience are we looking for?

• Proven experience with demand generation (3+ years).
• Experience in businesses from 5-100 employees.
• Experience with webinar management and lead scoring/nurturing processes is a plus.
• Strong understanding of HubSpot.
• Excellent analytical skills and the ability to interpret data to make informed decisions.
• Exceptional communication and collaboration skills.

You will have the opportunity to make a significant impact and contribute to the success of a growing company and carve something special. Please click apply if you're interested!